“Guava Girl Beauty” Emerges as Summer’s Official Aesthetic
As summer 2025 kicks off, a new beauty aesthetic is dominating TikTok feeds, Sephora shelves, and fashion runways alike—Guava Girl Beauty. Inspired by the juicy vibrance and sunset hues of guava fruit, this trend blends soft orange, coral, and pink tones with tropical textures, beachy hair, and glowy skin. It’s more than just a color palette—it’s a full-on vibe, embodying effortless summer radiance, fun femininity, and confidence.
The term “Guava Girl” was coined by beauty influencers who began pairing soft tangerine and pink hues in makeup looks to reflect the colors of guava flesh and juice. The trend quickly gained momentum, especially on platforms like TikTok and Instagram, where creators began showcasing guava-inspired blush, glossy lips, orange-toned eyeshadow, and flushed cheeks. Think sunset-hued lids, a glassy skin finish, and lips that look freshly kissed by the tropics.
Major beauty brands have already jumped on the trend. Fenty Beauty, Rare Beauty, and Glossier have rolled out limited-edition collections featuring peach and coral highlighters, guava-toned lip oils, and creamy blush sticks. Even fragrance lines are introducing tropical blends infused with guava, coconut water, and passionfruit.
But Guava Girl Beauty isn’t just about the makeup. It’s a whole aesthetic rooted in carefree summer living—dewy skin from a day at the beach, tousled waves, and a playful wardrobe of breezy fabrics in fruit-inspired colors. The fashion side of this trend includes bright crochet sets, flowy pink and orange dresses, and translucent accessories. Pinterest reports a 170% increase in searches for “guava-inspired outfits,” while TikTok videos tagged #GuavaGirl have already surpassed 80 million views.
What makes this trend so appealing is its universality—the shades flatter all skin tones, and the vibe is inclusive, fresh, and easy to achieve. Whether you’re heading to a beach party or brunch, Guava Girl
